Adobe Expands GenStudio to Let Brands Build Their Own AI Models for Ads

Adobe unveiled an expansion of its GenStudio suite at Adobe MAX 2025, introducing new generative AI capabilities, enhanced model customisation through Firefly Foundry, and expanded integrations with leading ad platforms, including Amazon Ads, Google Marketing Platform, LinkedIn, TikTok, and Innovid.

The updates are designed to help creative and marketing teams meet surging content demands by integrating generative AI and AI agents directly into content production workflows. 

Adobe GenStudio now brings together creation, activation, and optimisation capabilities in one unified platform, simplifying how brands scale personalised, on-brand content across channels.

“GenStudio brings together best-in-class Adobe capabilities for businesses to remain competitive in an attention-based economy,” Varun Parmar, general manager, Adobe GenStudio and Firefly Enterprise, said. “We’re enabling teams to deliver on-brand experiences faster and more efficiently.”

Among the key innovations is Firefly Design Intelligence, an AI-powered design tool that scales brand-compliant content using “StyleIDs”  dynamic design systems trained on a company’s visual identity. 

Firefly Creative Production for Enterprise introduces new workflow automation features, enabling large-scale asset generation and management, while Content Production Agent—now in beta—automatically interprets marketing briefs to generate multi-channel creative assets aligned with campaign goals.

Earlier this week, Adobe expanded its Firefly creative AI suite with new tools and models spanning audio, video, and imaging, deepening its push to make generative AI a core part of professional creative workflows.

The new Adobe Firefly Foundry allows enterprises to build private, proprietary generative AI models tuned to their brand assets and IP, supporting multiple media types including image, video, audio, vector, and 3D.

With 99% of Fortune 100 companies already using AI in Adobe apps, the company’s latest integrations with global ad networks further streamline how creative teams activate and optimise campaigns directly within GenStudio. Amazon Ads and LinkedIn integrations are now generally available, while Google, TikTok, and Innovid capabilities are rolling out in beta.

Major brands such as Coca-Cola, IBM, PepsiCo, and The Estée Lauder Companies are already leveraging Adobe’s AI-first solutions to accelerate campaign delivery and creative output.