Adobe Express Now On Desktop With More GenAI Skills

Today onwards Adobe Express will be generally available for the desktop web with a mobile version soon to follow. The latest version of the content creation app has Firefly beta generative AI capabilities to easily plan, schedule, preview, and publish standout content. 

Formerly known as Adobe Spark, Express brings Adobe’s tools into an all-in-one editor, making it a rival of Canva and Microsoft Designer. The one-stop shop for editors is available globally and Firefly generative AI now supporting prompts in 100+ languages. In the recent release, the software incorporates quick features such as automated background removal and animations with audio cues.

“With groundbreaking innovations and generative AI at the core of Express, we’re empowering an ever-expanding user base with an AI-first, all-in-one tool that makes content creation fast, easy and fun,” said Govind Balakrishnan, senior vice president, Adobe Express and Digital  Media Services at Adobe. “The all-new Express is revolutionizing how people turn ideas into stunning content and we’re just getting started with exciting innovations across image creation, design, video, audio, PDFs and more still to come.”

Good news for Creative Cloud members as they now have access to the full paid version ($9.99 monthly) of Express Premium — no extra cost. Users can also import and enhance PDFs in Express and the app enables users to collaborate in real-time. 

Even though the design software company jumped on the generative AI bandwagon late last year, it has managed to snatch the dominant position from other AI-powered AI tools. While Adobe’s efforts appear to put it in the dominant position, competitors can still outperform the company in certain aspects. With more upcoming announcements on the way, the dynamic AI landscape will only further evolve as the market responds to Adobe’s updates. 

Read more: Canva Can’t Keep Up With Adobe Anymore