Key takeaways
- Infosys has launched a sonic brand identity to complement its visual branding.
- The sonic identity aims to create emotional connections and convey opportunity.
- Stakeholders are invited to engage with the new sonic brand identity.
- HCLTech previously introduced its own sonic branding, marking a trend in Indian IT.
Indian IT giant Infosys today unveiled its sonic brand identity, the auditory equivalent of its blue visual identity and logo. The unique melody and the sonic landscape will be integrated across Infosys’ many platforms used by employees, and across brand assets, ranging from videos to signature events that the company’s clients and the broader community engage with.
Sumit Virmani, EVP and Global Chief Marketing Officer at Infosys highlighted, "In a digital era where brand interactions largely unfold across virtual spaces, our sonic brand identity becomes an integral reinforcement of our distinct brand character. Beyond this, it's a conduit for nurturing a profound emotional connection with Infosys, kindling the promise of opportunity creation that underpins our brand's essence. We envision the sound of Infosys becoming synonymous with the sound of opportunity across diverse markets."
The company said it cordially invites all stakeholders to embark on a journey to unlock opportunities by engaging with their sonic brand on the dedicated platform. “The resonant response from the audience will be the catalyst for catalysing transformative digital learning experiences for underprivileged students and aspiring job seekers across India”, the company added.
You can listen to the sonic signature here.
Interestingly, Infosys is not the first Indian company to use sonic identity. Last year HCLTech partnered with Plimsoll to create their unique Sonic Branding.
Plimsoll crafted a Sonic Signature, complete with Beam Behavior Effects and a captivating Hero Theme. The distinct sonic identity resonates across HCLTech's prominent marketing campaigns.
