Mukesh Ambani-led Reliance Jio is set to unveil its cost-friendly laptop priced at $184 (INR 15,000) with an embedded 4G sim card. Reportedly, the move is based on replicating its success with the low-cost JioPhone in the highly price-sensitive market in India.
Reliance Jio has partnered with major tech giants such as Qualcomm and Microsoft for the new ‘JioBook’—powered by its computing chips from Arm Ltd—that will run on dual boot support of JioOS and Windows OS. The low-cost device is expected to launch in October 2022.
The laptop will be made available to schools and government institutes from this month onwards—with an anticipated consumer launch within the next three months. The telecom giant also contributed to the digital wave in India with the launch of a budget 4G phone for the masses.
Several claim that “this will be as big as JioPhone”.
Priced at a value under INR 10,000, the JioPhone is among India's top-selling phones. By launching the ‘JioBook’, Reliance Jio aims to target Indian consumers who wish to have a laptop at a low price. JioBook’s 5G variant is expected to come following the launch of the Jio 5G phone, which is set to arrive in 2023.
Sources claim that the JioBook will be produced locally in India by the manufacturer Flex and that the conglomerate aims to sell “hundreds of thousands” of units by March 2023.
In 2020, Jio raised around $22 billion from global investors, such as KKR & Co Inc (KKR.N) and Silver Lake, to introduce the affordable laptop. The device is also being pitched as an alternative to tablets.
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