Indian YouTuber Dhruv Rathee has entered the tech industry with the launch of his first startup, AI Fiesta, on August 17. This subscription-based platform offers access to six premium AI models, including ChatGPT, Gemini, Claude, Grok, Perplexity and DeepSeek, for an affordable ₹999 per month.
Accessible via web browsers and Android devices with an iOS app on the way, AI Fiesta allows users to compare AI responses side-by-side, auto-refine prompts and create custom project profiles for tasks like research, content creation and professional workflows.
The pricing is set at ₹999/month or ₹833/month for an annual plan, including two free months and quarterly webinars. AI Fiesta undercuts individual AI subscriptions, which can go as high as ₹9,600 monthly. Additional features include a 4,00,000-token shared pool, a prompt library, image generation, editing and multilingual voice-to-text transcription.
However, just two days later, on August 19, OpenAI announced its new plan for India called ChatGPT Go, priced at ₹399 per month. The plan offers higher usage limits across ChatGPT’s features compared to the free plan. This includes 10 times more messages to GPT-5, 10 times more image generations per day, 10 times more file or image uploads per day and double the memory for personalised responses.
Meanwhile, the platform received mixed reviews from the tech community, with many critics noting similarities with T3 Chat.
“Apparently, a much bigger YouTube creator dropped their version of T3 Chat? Good luck to them. This shit isn’t easy,” posted Theo Brown, YouTuber and CEO of T3 Chat.
When a user on X asked Brown how Rathee could possibly run it profitably, considering using multiple LLMs for a single query would drive API costs through the roof, Brown responded, “Because his limits are set so poorly, you’ll run out of usage in a day.”
Another X user argued that the pricing wasn’t sustainable, saying, “400K tokens per month for $11 will get used up in an hour.”
AIM reached out to the AI Fiesta team to clarify whether the token limit was an issue. In response, the team pointed to Rathee’s video, in which he addressed several concerns and noted that, on average, a user consumes 200K to 250K tokens per month. “400K tokens should be sufficient for the majority of users,” he said. To manage token usage, he proposed limiting the number of models open per query and offering small top-up recharges.
Meanwhile, AI influencer Varun Mayya congratulated Rathee on his startup. He said his “original thesis on distribution + product > raise lots of capital + product was beginning to play out”.
He pointed out that software is becoming cheaper to build and YouTubers have enough free cash flow to hire small but talented engineering teams. “They will hire good ones because their reputation is on the line, unlike a small seed stage startup struggling to get noticed,” he added.
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