Infosys Launches AI-Amplified Marketing Suite 'Infosys Aster’

Infosys has unveiled its latest offering, Infosys Aster™, an AI-amplified marketing suite to simplify brand experiences and accelerate business growth. 

With over 400 assets and a robust ecosystem of 50+ partners, Infosys Aster aims to deliver impactful outcomes for leading B2C and B2B brands globally. The company said that global brands using Infosys Aster have realised up to a 50% increase in repeat buyers, a 30% improvement in the cost of marketing operations, and a 40% increase in sales.

According to Infosys, the new suite is powered by Infosys Topaz, enabling companies to increase ROI from marketing by leveraging transformative generative AI capabilities. With creative services, experience design, digital commerce, MarTech orchestration, performance marketing, and marketing operations, Infosys Aster brings agility to the marketing value chain for B2B and B2C brands.

"In today's dynamic digital landscape, businesses need marketing to be their core engine for reimagining customer experience and driving growth,”said Sumit Virmani, EVP and Global Chief Marketing Officer at Infosys. "Infosys Aster leverages AI to amplify our capabilities, deepening brand experiences while driving effectiveness and efficiencies."

Satish H C, EVP and Co-head of Delivery at Infosys, emphasised the suite's role in helping clients master marketing effectiveness and efficiency, saying, "Infosys Aster helps our clients' marketing organisations master the duality of marketing effectiveness and marketing efficiency to truly transform into customer-champions and growth-partners."

The suite's capabilities extend across delivering engaging brand experiences, enhancing marketing efficiency, and accelerating business effectiveness. By leveraging advanced technologies like Unreal Engine 3D, AR/VR/XR, and digital twin CGI modeling, Infosys Aster delivers immersive experiences that foster customer intimacy. 

One such success story includes its partnership with an international racing giant, where Infosys Aster created a customised digital ecosystem to boost engagement and drive conversions.

Commenting on the potential of AI in marketing, Peter Bendor-Samuel, Founder & CEO of Everest Group, said , "AI presents immense value to marketers, from driving hyper personalization to promising enhanced efficiencies and effectiveness across insights generation, creative workflows, and customer support."

Infosys Aster™'s ecosystem includes WongDoody, Infosys' creative digital innovation agency, which brings unique capabilities in creative consulting, experience design, and future-proof marketing. The suite has already garnered over 350 global awards and collaborates with 50+ partners, showcasing its impact on global B2B and B2C marketers.