Infosys Leverages AI to Bring Immersive Experience at Australian Open 2024

Continuing on its technological partnership with tennis, IT and consulting giant Infosys is expanding its AI influence at the 2024 Australian Open (AO). Leveraging on generative AI technologies, the company aims to enhance fan engagement, optimise player performance and facilitate digital content creation. 

Infosys will use its AI-centric range of services and solutions with Infosys Topaz to boost the AO experience. Topaz will deliver LLMs and cognitive cores to enhance Tennis Australia’s AI journey. 

To enhance the Australian Grand Slam experience, different services are offered such as, AO 2024 Bracket Challenge vs AI, where fans can challenge AI in the AO 2024 bracket on the Australian Open website, predicting tournament outcomes and daily match winners.

Besides, there's the Infosys Match Centre, where fans receive contextual insights through the Key Stats feature, AI Match Bytes that uses Gen AI to create visual match story cards, and Win Predictor monitors for showing victory probabilities throughout the match. 

There would also be Fan Zone where graffiti portraits created using generative AI, powered by Topaz, will be available. Tennis fans will also be able to experience AR selfies and play VR matches. Infosys and AO will utilise digital skilling platforms to build future leaders in Australia, too. 

Infosys-Tennis Love

Source: AIM

Over the years, Infosys has actively invested in developing AI-powered solutions for tennis fans. By collaborating with global tennis bodies, especially with the one in Australia, the company has expanded its customer portfolio. 

Last year, Infosys signed Rafael Nadal to be its brand ambassador with a three-year partnership. The collaboration between both parties will bring forth an AI-powered match analysis tool.