Maruti Suzuki India has partnered with five startups to co-create technology solutions aimed at improving operational efficiency, customer experience and sustainability across its business operations.
The startups MiniMines, Easework AI, Sarvam AI, Siftly, and CodeMate AI were selected from the fifth cohort of the Maruti Suzuki Incubation Program (MSIP), conducted in partnership with IIM Bangalore’s startup incubator, NSRCEL.
The collaborations span a range of use cases, from lithium-ion battery recycling and procurement automation to generative AI-powered customer engagement and software development. According to the company, the startups will work closely with Maruti Suzuki teams to address specific business challenges and deploy practical solutions.
MiniMines will focus on environmentally friendly recycling of end-of-life lithium-ion batteries and extraction of valuable materials. Easework AI will deploy agentic AI to automate procurement workflows related to indirect consumables, while Sarvam AI will build multilingual generative AI agents to improve customer interactions across touchpoints.
Siftly will enhance brand visibility through generative AI, and CodeMate AI will accelerate software application development for business processes.
Commenting on the partnerships, Hisashi Takeuchi, Managing Director and CEO of Maruti Suzuki India, said in a statement, “At Maruti Suzuki, we have been actively working with startups to co-create innovative and practical solutions to address real business challenges. We are delighted to collaborate with five more startups.”
The automaker has launched several innovative programmes to advance the automobile and mobility sectors. The Accelerator programme, launched in January 2019, collaborates with growth-stage startups to advance cutting-edge technological development. The Incubation Program, launched in August 2020 with NSRCEL, supports early-stage mobility startups by providing mentorship and access to IIM Bangalore.
The Mobility Challenge, launched in June 2021, helps mature startups showcase their innovations. The Nurture programme, introduced in 2023 with IIM Calcutta Innovation Park, focuses on pre-incubation for idea-stage startups. Lastly, the FundRays initiative, launched in September 2025, aims to enhance investment readiness for alumni startups from these programs in partnership with ISB Hyderabad.
Since 2019, the company screened around 7,400 startups, engaged with more than 250, and onboarded 38 as business partners.
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