In a recent early media preview event, NVIDIA announced that it will launch its GeForce NOW cloud gaming service in India. This will be run on its data centre located in Mumbai.
The service brings RTX-powered PC gaming to laptops, MacBooks, Chromebooks, smart TVs and handheld devices. The company said it will open an India-specific beta before a commercial rollout and will share pricing closer to launch. While pricing will be announced later, NVIDIA will begin with an open beta tailored to the Indian market.
GeForce NOW runs on NVIDIA-operated server infrastructure and will not rely on local ISP partnerships in India, John Gillooly, Technical Product Marketing Manager at NVIDIA, said to AIM. The service will operate from a Mumbai data centre at launch.
NVIDIA said GeForce NOW uses dedicated server hardware instead of consumer PCs. “It is server-grade hardware,” Gillooly said. “It is not just a bunch of PCs plugged in via Ethernet.” The platform runs on NVIDIA’s full-rack server systems. “For GeForce Now, we specifically have these RTX 5080 super pods,” he said.
Gillooly said the service uses data centre GPUs with performance equivalent to the RTX 5080, rather than desktop cards. These will have more RAM than a desktop 5080. Latency remains a key focus for the company as well. NVIDIA uses ConnectX-7 networking and Rivermax software to reduce data transfer latency.
The company also highlighted NVIDIA Reflex for in-game and server-side optimisation. “We do everything we can to reduce our latency in the server and make the client responsive,” Gillooly explained.
With this new update for India, users will be able to access titles they already own on stores such as Steam and Epic. Steam’s user base in India grew by 150% in the past four to five years, according to figures cited at the event.
The service also supports Microsoft’s PC Game Pass. Users must own or have access to a title to play it on the platform, he said. NVIDIA said it targets users with older or less capable hardware. “Generally, we would be targeting people with older or less capable hardware,” Gillooly added.
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