Tech Mahindra Partners With Perplexity to Strengthen AI-Led Sales Operations

Tech Mahindra has partnered with AI startup Perplexity to deploy its Enterprise Pro platform across the IT services firm's sales organisation to improve productivity and customer engagement.

The deployment will cover sales and customer-facing teams, including customer partners and senior sales leaders, enabling them to access real-time business, industry and technology insights.

The platform is expected to help employees research customer priorities, identify emerging business opportunities, and tailor customer interactions.

The move is part of Tech Mahindra's broader strategy to embed artificial intelligence across enterprise functions as IT services firms look to use AI internally to improve sales effectiveness and operational efficiency, alongside delivering AI-led transformation projects for clients.

“AI is transforming how enterprises engage with customers, make decisions, and create value. By integrating Perplexity Enterprise Pro into our sales processes, we are empowering our teams with trusted, real-time intelligence that helps them better understand customer priorities, engage with greater context, and deliver more impactful solutions,” Mohit Joshi, CEO and Managing Director, Tech Mahindra, said in a statement.

According to the company, Perplexity Enterprise Pro’s AI-powered search and answer capabilities will enable teams to quickly access information, reduce research time, improve productivity, and enhance the quality of customer conversations throughout the sales lifecycle.

“Tech Mahindra brings deep enterprise expertise and a strong delivery presence across the world. Putting Perplexity Enterprise Pro in their sales teams' hands gives them fast, source-backed answers when it matters most to clients," Aravind Srinivas, CEO and Co-founder, Perplexity, said.

The partnership comes as global IT services providers accelerate the adoption of enterprise AI tools across internal functions such as sales, software development, and customer support, while also expanding AI offerings for enterprise clients.