Wipro Unveils New Operating Model Integrating Consulting, AI, Business Services

Wipro has launched a new operating model for enterprise functions, bringing together advisory, artificial intelligence, and enterprise transformation services under a single, end-to-end framework.

The company said the consulting-led, AI-powered model will provide end-to-end accountability across four core functional areas—People & Change; Supply Chain & Operations; Finance Transformation; and Sales, Marketing & Customer Experience (CX).

In a statement, Wipro said the new structure is designed to connect boardroom-level strategy with scaled execution, enabling continuous transformation rather than one-off innovation initiatives. It said the model positions it as a partner that can help enterprises reimagine, design, run and continuously transform core functions, addressing gaps where traditional consulting and execution engagements have remained fragmented.

“Enterprises today are struggling to modernise operations amid outdated models and stalled transformation efforts, with AI hype that isn’t translating into results and consulting-to-execution journeys that remain fragmented and slow,” said Amit Kumar, managing partner and global head of consulting, Wipro Limited, in a statement.

“By bringing our functional consulting expertise together with business process services, we are providing clients with a persona-based, end-to-end enterprise transformation strategy anchored in a functional context. This holistic strategy-to-execution journey allows clients to realise measurable value faster and generate real impact from AI initiatives.”

Under the new approach, Wipro has now positioned consulting as the upstream transformation engine. The company’s consulting teams will work with CXOs to define AI strategy, future-state operating models and outcome-based transformation goals.

As engagements move into the solutioning phase, Wipro Consulting teams will design human-centric, AI-powered operating models, alongside process re-engineering and scenario modelling, to ensure solutions are built for execution rather than remaining at the design stage.

Delivery will then be driven by Wipro’s Business Process Services (BPS) teams, which will deploy AI-enabled automation, predictive insights and continuous optimisation across business operations.

The model is supported by the Wipro Intelligence suite of AI-powered solutions and platforms, which the company said will be applied across the entire engagement lifecycle—from solutioning to delivery—to ensure AI adoption is systematic and aligned with business outcomes rather than limited to isolated pilots.

Jasjit Singh Kang, managing partner and global head of business process services, Wipro Limited, said that AI-embedded operations, underpinned by deeply contextual solutions, are the future of the intelligence-driven enterprise.

“This new integrated model will help us deliver on our clients’ demands to build AI solutions designed around persona-based and function-specific processes so they can drive measurable outcomes and real bottom-line impact.”