5 min
[caption id="attachment_37755" align="aligncenter" width="1024"]
Image Source: Google Cloud[/caption]
If there is one enterprise that made maximum strides in open source, it’s Google. The company’s philosophy towards open source was even more evident in the recently concluded Google Cloud Next 2019 where it accurately positioned itself as an industry-friendly platform by forging deeper ties with 7 open source vendors that are known for their data-driven offerings — MongoDB, Elastic, Confluent and Redis Labs, DataStax, Neo4j, Influx Data. This move will not only strengthen Google’s position as an open source friendly platform but will bolster its open source portfolio and also provide a to compete with market leader AWS.
Google’s moves are in line with its competitors that are building up an open source tools portfolio. The most recent one was Microsoft Azure that made strategic acquisitions to strengthen and broaden its open source portfolio. Infact, RedHat joining forces with IBM happened to be the most strategic tech acquisition of 2018. The move would allow IBM an open approach to cloud, besides unprecedented security and portability across multiple clouds, RedHat declared in the announcement. It would also position IBM as the world’s foremost hybrid cloud provider. Meanwhile, Amazon was in the news for Amazon DocumentDB that comes with MongoDB compatibility and supports MongoDB workloads. This, in a way also strengthened AWS’s database services portfolio, that comprises a wide range of relational and non-relational database services.
Will Google’s cloud partnership with channel partners pay off? If we compare the market share of #1 platform AWS with GCP, research firm Canalys estimates that Google has a lot of catching up to do in this area. AWS has 32.3% of the market share, while GCP has 9.5% share. However, Google is moving in the right direction as cloud infrastructure service providers are now looking for a deeper share from mid-market segments and SMBs as well. Open-source enterprise software market has substantially picked up with Research and Markets forecasting that the global market for open-source services will touch $32.9 billion by 2022.
Image Source: Google Cloud[/caption]
That’s why Anthos is the perfect solution for today’s competitive cloud market where customers increasingly complain about the vendor lock-in and data egress fee that has to be paid to move data from one cloud to another. Anthos is essentially a rebranded version of Google Cloud Services Platform, which provides expanded support to AWS and Azure. Google is one of the first cloud providers to launch a multi-cloud platform — a first-of-its-kind which will definitely appeal to its user base -- the developer community as well as business leaders.
With Anthos, Kurian, groomed in the Oracle style of marketing is targeting senior business leaders and C-suite executives tasked with spending on technical infrastructure and compute. And he’s set on winning over the C-suite with the multi-cloud proposition that also values security at the heart of its operations.
Another viewpoint is that this containerised approach to cloud will enable Google to work with smaller players — ISVs largely to cover the enterprise market gap.
Image Source: Google Cloud[/caption]
If there is one enterprise that made maximum strides in open source, it’s Google. The company’s philosophy towards open source was even more evident in the recently concluded Google Cloud Next 2019 where it accurately positioned itself as an industry-friendly platform by forging deeper ties with 7 open source vendors that are known for their data-driven offerings — MongoDB, Elastic, Confluent and Redis Labs, DataStax, Neo4j, Influx Data. This move will not only strengthen Google’s position as an open source friendly platform but will bolster its open source portfolio and also provide a to compete with market leader AWS.
How Open Source Is Changing The Cloud Landscape
Google’s moves are in line with its competitors that are building up an open source tools portfolio. The most recent one was Microsoft Azure that made strategic acquisitions to strengthen and broaden its open source portfolio. Infact, RedHat joining forces with IBM happened to be the most strategic tech acquisition of 2018. The move would allow IBM an open approach to cloud, besides unprecedented security and portability across multiple clouds, RedHat declared in the announcement. It would also position IBM as the world’s foremost hybrid cloud provider. Meanwhile, Amazon was in the news for Amazon DocumentDB that comes with MongoDB compatibility and supports MongoDB workloads. This, in a way also strengthened AWS’s database services portfolio, that comprises a wide range of relational and non-relational database services.
Will Google’s cloud partnership with channel partners pay off? If we compare the market share of #1 platform AWS with GCP, research firm Canalys estimates that Google has a lot of catching up to do in this area. AWS has 32.3% of the market share, while GCP has 9.5% share. However, Google is moving in the right direction as cloud infrastructure service providers are now looking for a deeper share from mid-market segments and SMBs as well. Open-source enterprise software market has substantially picked up with Research and Markets forecasting that the global market for open-source services will touch $32.9 billion by 2022.
Anthos — Industry’s First Multi-cloud Platform
[caption id="attachment_37756" align="aligncenter" width="1200"]
Image Source: Google Cloud[/caption]
That’s why Anthos is the perfect solution for today’s competitive cloud market where customers increasingly complain about the vendor lock-in and data egress fee that has to be paid to move data from one cloud to another. Anthos is essentially a rebranded version of Google Cloud Services Platform, which provides expanded support to AWS and Azure. Google is one of the first cloud providers to launch a multi-cloud platform — a first-of-its-kind which will definitely appeal to its user base -- the developer community as well as business leaders.
With Anthos, Kurian, groomed in the Oracle style of marketing is targeting senior business leaders and C-suite executives tasked with spending on technical infrastructure and compute. And he’s set on winning over the C-suite with the multi-cloud proposition that also values security at the heart of its operations.
Another viewpoint is that this containerised approach to cloud will enable Google to work with smaller players — ISVs largely to cover the enterprise market gap.


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