Building an AI Economy That Includes Everyone
“What we’re seeing is that accessibility-driven design often solves a broader problem. It’s not charity. It’s engineering.”
- Published on April 1, 2021
- In IT Services
Case Study: How A Women Apparel Brand In India Utilised AI
- By Sejuti Das
TCNS Clothing is a leading name in women’s apparels in India with fashion brands, including W, Wishful, Aurelia, and Elleven. The company designs, manufactures, markets, and retails branded clothing targeting the upwardly mobile Indian women.
With a massive network of distribution channels, including 3,500+ offline points of sales, brand websites and marketplaces across the country, the company was all over the map.
TCNS was in dire need of a solid platform to solve challenges like shipment tracking and centralised inventory management. The company struggled with returns, refund processing, and warehouse operations. The lower customer satisfaction rate, due to its inability to handle customer complaints in real-time, further compounded the woes.
To address the challenges, TCNS t
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Sejuti Das
Sejuti currently works as Associate Editor at Analytics India Magazine (AIM). Reach out at sejuti.das@analyticsindiamag.com
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