Top 10 Companies That Crowned Hyderabad as India’s Greenfield GCC Leader in 2025
Telangana has attracted over 75 greenfield GCCs in 2025, compared with 40-plus in Karnataka.
- Published on December 24, 2019
- In AI Features
Contextual Targeting Is Making A Comeback, But It Has Its Own Challenges
- By Sameer Balaganur
World of online ads is changing, with lots of brands looking into the past to revive what we call Contextual Targeting. Contextual targeting was almost obsolete with the advent of the third-party cookies. Why brands and ad companies opt for cookies is that it helps them predict the behaviour of the user based on past activity online. Cookies use some user data to show ads online; that way it predicts the future activity and displays an ad irrespective of the content of the page you are currently on. But now this is part of the reason why contextual targeting is making a comeback. With rising concerns over private data from users, the parameters across user private data streamlines and makes it harder for cookies to operate as it becomes tough to understand the user behaviour, this opens th
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Sameer Balaganur
Sameer is an aspiring Content Writer. Occasionally writes poems, loves food and is head over heels with Basketball.
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