Gupshup, a conversational AI platform, has acquired Knowlarity Communications. A few months back the company acquired Dotgo, a rich communications platform.

The acquisition complements Gupshup’s industry-leading Conversational Messaging suite and establishes Gupshup as the leader in voice & video communications as well, the company said.

Knowlarity operates in the voice-based Conversational Engagement market, poised to transform contact-centers, IVR systems, and smart voice systems, accounting for a total addressable market (TAM) of nearly USD 18 billion1 in 2024.

“As business-to-consumer engagement becomes conversational, Gupshup is busy enabling more ways for businesses to deliver rich experiences. With the addition of Knowlarity’s products, businesses will now be able to build seamless conversational experiences across both messaging and voice channels”, said Beerud Sheth, co-founder and CEO, Gupshup

Gupshup became a unicorn in 2021 and is currently valued at USD 1.4 billion. The platform powers over 6 billion messages per month. Thousands of large and small businesses across verticals in emerging markets use Gupshup to build omni-channel conversational experiences across marketing, sales and support.