Etched Takes a Risky Bet on Transformers to Topple NVIDIA

One 8xSohu server replaces 160 H100s.
Image by Diksha Mishra
AI hardware company Etched has unveiled Sohu, the first specialised chip (ASIC) built exclusively for Transformer models. Today, every major AI product (ChatGPT, Claude, Gemini, Sora) is powered by Transformers and the company believes that within a few years, every large AI model will run on custom chips. “An accelerator from NVIDIA or Google is flexible. It can be programmed to run many different kinds of AI models, like convolutional networks, TMAs, or Transformers. Our chips are different. They are only able to run this one very narrow class of model, which we call Transformers,” said co-founder and CEO Gavin Uberti. Etched claims that Sohu can process over 500,000 tokens per second with Llama 70B. One 8xSohu server replaces 160 H100s. According to the company, “Sohu is mor
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Siddharth Jindal
Siddharth is a media graduate who loves to explore tech through journalism and putting forward ideas worth pondering about in the era of artificial intelligence.
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