Generative AI Injects New Lease of Life into Content Platforms

VCs who were looking disinterested in the industry as investment plummeted in 2022 might just give creative firms a second chance because of generative AI.
The creator economy is a well-oiled machine that has been running uninterrupted over the past 15 years. Even as many jumped onto the treadmill to churn content, the ecosystem was estimated to be worth around USD 100 billion in April last year. The hype has eventually tapered and the grand promises of the content creation industry—the financial independence and a steady stream of online income—do not seem all that great. Now with generative AI tools, a disruption as big as any has happened. In quick succession, platforms like ChatGPT and GPT-4 have been released into the wild.  Like most businesses, while the fear is that generative AI may upend content creation firms, the overall sentiment is that the technology will fuel new growth. A report published by Insider Intelligence in Ma
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Picture of Poulomi Chatterjee
Poulomi Chatterjee
Poulomi is a Technology Journalist with Analytics India Magazine. Her fascination with tech and eagerness to dive into new areas led her to the dynamic world of AI and data analytics.
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