- Published on March 17, 2020
- In Global Tech
How Amazon Is Using AI To Better Understand Customer Search Queries
Image by How Amazon Is Using AI To Better Understand Customer Search Queries
- By Sejuti Das
Being an early adopter of artificial intelligence and automation, Amazon always had an edge in using AI to improve its business efficiencies. Not only has it been using AI to enhance its customer experience but has been heavily focused internally.
From using AI to predict the number of customers willing to buy a new product to running a cashier-less grocery store, Amazon's AI capabilities are designed to provide customised recommendations to its customers. According to a report, Amazon's recommendation engine is driving 35% of its total sales.
One of the main areas where Amazon is applying continuous AI is to better understand their customer search queries and what is the reason they are looking for a particular product. For an e-commerce company to make relevant recommendations to its customers, it is not only crucial for them to know what their customers searched for, but it is also critical to understand why a customer is searching for a product. Understan
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Sejuti Das
Sejuti currently works as Associate Editor at Analytics India Magazine (AIM). Reach out at sejuti.das@analyticsindiamag.com
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