Google Analytics adds voice-based navigation, allow users to directly ask questions

Google Analytics new voice-based navigation feature

Google Analytics will soon allow users to directly put forward their queries regarding website or app data. Users will be able to get responses for queries relating to trends of mobile versus desktop traffic, number of users on a particular day, or top countries in a month. This step is part of a broader initiative within Google called Analytics Intelligence, which aims to give customers a better understanding of their Google Analytics data.

With this new feature, there is no more need for navigating to the correct dashboard in Analytics and tweaking the chart to obtain the data you want. You have to just type in the query or speak it out loud. The feature has already been demonstrated by the Product Manager for Google Analytics Annissa Alusi. She asked three questions, and Google Analytics answered her every time with the relevant data after just a few seconds. “Ideally, this will become a new and more accessible interface for analytics overall,” mentions Alusi.

According to the Senior Director of Measurement and Analytics Babak Pahlavan combining voice and natural language controls wasn’t just a small upgrade, as it took them three years to achieve this. They built it on top of the natural language processing technology that Google already uses for Android and search.


Sign up for your weekly dose of what's up in emerging technology.

This feature will allow everyone at a company to ask basic questions for themselves. This in turn will free up data analysts, so that they can focus on more complex, strategic issues.

Moreover, the voice controls will be available on both desktop and mobile. Pahlavan adds, “Users can ask their questions anytime, say before a board meeting or right before you meet with a customer.” These control are currently English-only, and shall be rolled out over the next couple of weeks. These voice controls are supposed to get smarter over time, by learning what kinds of questions users generally want answered, individually and collectively.


More Great AIM Stories

Amit Paul Chowdhury
With a background in Engineering, Amit has assumed the mantle of content analyst at Analytics India Magazine. An audiophile most of the times, with a soul consumed by wanderlust, he strives ahead in the disruptive technology space. In other life, he would invest his time into comics, football, and movies.

Our Upcoming Events

Conference, in-person (Bangalore)
Machine Learning Developers Summit (MLDS) 2023
19-20th Jan, 2023

Conference, in-person (Bangalore)
Rising 2023 | Women in Tech Conference
16-17th Mar, 2023

Conference, in-person (Bangalore)
Data Engineering Summit (DES) 2023
27-28th Apr, 2023

Conference, in-person (Bangalore)
MachineCon 2023
23rd Jun, 2023

Conference, in-person (Bangalore)
Cypher 2023
20-22nd Sep, 2023

3 Ways to Join our Community

Whatsapp group

Discover special offers, top stories, upcoming events, and more.

Discord Server

Stay Connected with a larger ecosystem of data science and ML Professionals

Subscribe to our newsletter

Get the latest updates from AIM