- Published on March 12, 2021
- In AI Features
How CMR Group Leverages AI & Analytics To Drive Its Retail Business
Image by How CMR Group Leverages AI & Analytics To Drive Its Retail Business
- By Sejuti Das
CMR Shopping Mall, a subsidiary of the CMR Group, is a known brand in Andhra Pradesh with a strong presence in textiles, jewellery, and real estate.
While pandemic has put a dent on the shopping mall business, CMR is picking up momentum, with an average footfall of 4,000-10,000 every day. However, as a large retailer, CMR Shopping Mall’s technology adoption was subpar. Due to the scarcity of skilled workforce amid pandemic, the retailer had to bear the brunt of fraudulent activities and inefficiency in its supply chain management.
Moreover, CMR Shopping Mall was beset by price wars and was struggling with tax structure complexities. Thus, the retailer needed to deploy a single point solution that can allow them to view all stores live from a single dashboard, measure footfall
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Sejuti Das
Sejuti currently works as Associate Editor at Analytics India Magazine (AIM). Reach out at sejuti.das@analyticsindiamag.com
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