Image by Boxes of PepsiCo Inc. and Coca-Cola Co. soda are displayed for sale inside a Kroger Co. grocery store in Louisville, Kentucky, U.S., on Tuesday, April 21, 2015. PepsiCo Inc., whose stable of brands includes beverages and the Frito-Lay snack division, is scheduled to release first-quarter earnings results on April 23. Photographer: Luke Sharrett/Bloomberg via Getty Images
- By Mita Chaturvedi
In its first year of operations, Coca-Cola sold only around 25 bottles of Coke. Today, the company sells approximately 1.9 billion servings of its drinks across over 200 countries. As many as 90 percent of the global population recognises Coca-Cola's iconic red and white logo. In fact, despite sharing a smaller share of the market, its competitor PepsiCo is still one of the largest companies worldwide.
What may not be common knowledge is that both the rivals-- Coca-Cola and PepsiCo employ artificial intelligence (AI) and machine learning (ML) to stay at the top of their game. Today, we take a peek into how these beverage companies are employing technologies to remain competitive.
Consumer research
According to Greg Chambers, Global Director of Digital Innovation at Coc
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Mita Chaturvedi
I am an economics undergrad who loves drinking coffee and writing about technology and finance. I like to play the ukulele and watch old movies when I'm free.
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