- By Srishti Deoras
Clovia, one of the leading women’s innerwear, loungewear, and personal care brands, prides itself on being 100% data-driven. The company designs, manufactures, and sells premium fashion lingerie, innerwear, nightwear, and shapewear. Clovia’s user profiling model processes over 150 million data points across 2.8 million users daily. The collected data is used to improve products, supply-chain, distribution as well as after-sales.
We caught up with Pankaj Vermani, a serial entrepreneur and currently the CEO of Clovia, to get an up-close at its data science applications.
Data Science At Clovia
Clovia sits on a treasure trove of data from over 2 million women that continuously helps designers and developers iterate on products. “Today, our new product failure rate is neg
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Srishti Deoras
Srishti currently works as Associate Editor at Analytics India Magazine. When not covering the analytics news, editing and writing articles, she could be found reading or capturing thoughts into pictures.
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