- Published on October 17, 2019
- In AI Features
In Conversation With CRIF’s Atrideb Basu & How He Scaled Data & Analytics Practice In India
Image by Atrideb Basu, Senior Vice President – Consulting & Products, Asia & Middle East at CRIF India
- By Richa Bhatia
CRIF is an Italian company, based out of Bologna and caters to more than 6K banks and financial institutions across 30+ countries globally. In India, CRIF has two broad arms – one is the 100% subsidiary (called CRIF Solutions India) – which focuses on consulting, analytics and products and the other is the credit bureau where it has major ownership (CRIF Highmark) – which focuses on multiple services on retail and commercial side.
In 2015, CRIF set up the Centre of Excellence (CoE) for analytics and decision engine which provides solutions and services that covers the entire customer lifecycle — risk assessment, marketing, acquisition, customer management and collections.Today the 85-strong analytics arm, headquartered in Pune is a one-stop-shop for all data and analytics rela
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Richa Bhatia
Richa Bhatia is a seasoned journalist with six-years experience in reportage and news coverage and has had stints at Times of India and The Indian Express. She is an avid reader, mum to a feisty two-year-old and loves writing about the next-gen technology that is shaping our world.
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