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Inside Lowe’s India Data & Analytics Function

While data and analytics are benefitting all the major industries across the globe, Lowe’s, which is one of the biggest home improvement retailers, also vouches for data to be its biggest business enablers. With more than 18 million customers walking into their stores each week, they generate an enormous amount of data and have put it into the right use for sure, as it is this data that helps them drive a $71.3 billion business to make better decisions and more.   “Being the world’s second-largest home Improvement and a fortune 50 retailer, analytics is often the foundation to serve our customer better in all aspects of our business. This includes the ability to recommend personalised products and experiences, optimise supply chains to ensure all-round availability and s
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Picture of Srishti Deoras
Srishti Deoras
Srishti currently works as Associate Editor at Analytics India Magazine. When not covering the analytics news, editing and writing articles, she could be found reading or capturing thoughts into pictures.
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