- By Mita Chaturvedi
"Changes are coming," Facebook's Head of Instagram, Adam Mosseri, tweeted earlier this week in a video he uploaded this week. These involve building "New experiences primarily in four areas"-- Instagram's creators, shopping experience, messaging tools, and video platform.
https://twitter.com/mosseri/status/1410297743285829632
Instagram has a vast community of content creators, both professional and amateur, who tend to influence travel, fashion and even politics. According to Mosseri, the growing importance of Instagram's creator community comes from the shift in power from institutions to individuals across industries.
Source: Instagram
Next up on Instagram's agenda is improving the social media platform's shopping experience. With digitisation impacting the
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Mita Chaturvedi
I am an economics undergrad who loves drinking coffee and writing about technology and finance. I like to play the ukulele and watch old movies when I'm free.
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