- Published on October 13, 2022
- In AI Features
How Analytics Has Made Retail ‘Personalised, Frictionless, and Faster’
We need to strive to establish a straight-line connection between the analytics investments and measurable financial impacts around sales, profit, and cash.
- By Shraddha Goled
The retail industry may appear simple from the outside but has tremendous depth and science under the hood, and this is what drew Venkat Raghavan, the associate director and global head of analytics at Tesco Business Services, to this domain. Analytics India Magazine caught up with Raghavan to understand the field better and discuss what role analytics plays here.
AIM: What are the main responsibilities of an analytics leader?
Venkat Raghavan: I believe the core purpose of analytics leaders is to shift organisations from gut-based decision-making to data-driven decision-making. This is a significant cultural transformation, especially for large organisations. Keeping this in mind, I would like to highlight three key responsibilities of an analytics leader:
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Shraddha Goled
I am a technology journalist with AIM. I write stories focused on the AI landscape in India and around the world with a special interest in analysing its long term impact on individuals and societies. Reach out to me at shraddha.goled@analyticsindiamag.com.
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