- Published on February 2, 2022
- In IT Services
AI in SEO is so evolved now, it’s pitting against itself
With the integration of AI into SEO, can brands overcome the strict and ever vigilant guidelines of SERPs?
Image by AI powered SEO
- By Kartik Wali
A digital presence is one of the most essential requirements of any enterprise, and a website with a high ranking on the search pages plays a pivotal role in the success of the business. In order to become the first choice of search engines, websites must meet a plethora of guidelines set by AI-powered engines. With over 5.6 billion searches every day, search engines like Google, Yahoo, Bing, etc., take into account the user's previous searches and come up with the results that best match the user's needs. As search engines use AI and machine learning to optimise their SERPs, websites approach a similar method to tackle this conundrum. In this tug of war between AI-powered search engines and SEO tools using AI, who will benefit the most?
Search engines - a brief history
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Kartik Wali
A writer by passion, Kartik strives to get a deep understanding of AI, Data analytics and its implementation on all walks of life. As a Senior Technology Journalist, Kartik looks forward to writing about the latest technological trends that transform the way of life!
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