- Published on August 17, 2022
- In IT Services
Indian IT & Their Favourite Sports
For runners, the highlight of 2022 was the TCS World 10K in Bengaluru.
- By Tasmia Ansari
Indian tech companies are becoming the go-to partners for sports federations and organisations around the world. The companies are using AI and analytics to help teams, partners, and other stakeholders to enhance the overall experience of their favourite sports.
Owing to its non-controversial and aspirational nature, sports provide a relatively safer platform in comparison. Overall, sports sponsorship in India witnessed a growth of 12 per cent in 2018 to reach INR 7,762 crore, according to an April 2019 report by ESP Properties, a division of GroupM.
“Sponsorship, in general, enhances a brand’s image amongst its key constituents. Speaking specifically of sports events, it could help adrenalise a brand, giving it more electricity and relevance,” said Balu Nayar, former MD of IMG, one of the world's largest sports sponsorship organisations.
Even though many companies have shown interest in several areas of sports, each has its favourite. In this article, we wil
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Tasmia Ansari
Tasmia is a tech journalist at AIM, looking to bring a fresh perspective to emerging technologies and trends in data science, analytics, and artificial intelligence.
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