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LVMH And Google Cloud Partner To Make High-End More High-Tech

In 2019, French luxury conglomerate Moët Hennessy Louis Vuitton (LVMH) awarded the LVMH Innovation Award to 3DLook, a smartphone body-scanning app. The app used artificial intelligence (AI) and augmented reality (AR) to take body measurements from photographs. The startup received a one-year membership to LVMH's accelerator program, an incubator at a Paris startup campus. Such advancements from the luxury giant reveal an essential fact: the future of luxury retail is here, and it involves the usage of modern technologies.  While digitisation was the way forward for almost every industry, the pandemic has further accelerated the process. The luxury brands industry has been riding this digital wave in full swing while embracing digital strategies. A novel development in this sphere
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Picture of Mita Chaturvedi
Mita Chaturvedi
I am an economics undergrad who loves drinking coffee and writing about technology and finance. I like to play the ukulele and watch old movies when I'm free.
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