- Published on September 4, 2017
- In Deep Tech
How This IIT & Columbia University Alum Created A 200+ Strong Analytics Services Organisation In Just 6 Years
- By Prajakta Hebbar
For Paavan Choudary, founder and CEO of Merilytics, an analytics firm based in Hyderabad, decision science is a quotidian task.
While Decision Science is defined as “a collaborative approach involving mathematical formulae, business tactics, technological applications and behavioral sciences to help senior management make data-driven decisions”, for Choudary, it is much more than that.
“Decision Science is more than number crunching, it’s an art,” says Choudary.
While speaking with AIM, Choudary spoke about Merilytics' future plans, strategy and the company’s approach to clients' issues.
Decision Science Is Art
Explaining Merilytics’ unique decision science-based approach to problems, Choudary said, "It is the need of the day. Decision science-based outlook towards our clients' problems helps draw rational, fact-based conclusions. We help our clients analyse their ever-changing data, draw meaningful answers and making decisions that have long-lasting impact. Along
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Prajakta Hebbar
Prajakta is a Writer/Editor/Social Media diva. Lover of all that is 'quaint', her favourite things include dogs, Starbucks, butter popcorn, Jane Austen novels and neo-noir films. She has previously worked for HuffPost, CNN IBN, The Indian Express and Bose.
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