Neeraj Pratap

Neeraj Pratap, Chief Operating Officer at Hansa Cequity

Neeraj Pratap is a Customer Experience Management & Marketing specialist with more than 27 years of experience in business/marketing consulting, brand building, data-driven strategic marketing, and digital marketing. He has developed and executed connected customer experience strategies, CRM projects, data integration projects, including customer life cycle management, customer segmentation, and customer engagement for clients across different verticals like BFSI, Auto, Consumer Electronics, Retail and Durables, Pharma, and Media.

Neeraj is an Alumni of UCLA Anderson School of Management. He is a certified Behavioural Economist, a post-graduate diploma holder in Human Rights, and a writer, director, and actor.

Hansa Cequity has been leading the creation of a data-led culture across organisations. The depth and breadth of expertise available at Hansa Cequity ensure we bring in a broad spectrum of techniques and cross-category experience to look at business problems.  At Hansa Cequity, Neeraj has been instrumental in helping design analytics-driven solutions, including:


Sign up for your weekly dose of what's up in emerging technology.
  • Integration of Data Science with Behavioural Science:  Hansa Cequity has the ability to integrate behavioural data and transactional data using advanced Machine Learning provides marketers with deep insights at scale.
  • Market Potential Value: Hansa Cequity’s MPV superimposes transactional data with the true potential available at a pin code level using industry-specific surrogates to identify future opportunities for business growth.
  • Share of Wallet: Hansa Cequity has developed a proprietary algorithm that marries the Paradox of ‘Intent to spend’ against ‘Ability to spend’ by using income surrogates. This helps brands to understand the Share of Wallet for every customer.

More Great AIM Stories

Analytics India Magazine
Analytics India Magazine chronicles technological progress in the space of analytics, artificial intelligence, data science & big data by highlighting the innovations, players, and challenges shaping the future of India through promotion and discussion of ideas and thoughts by smart, ardent, action-oriented individuals who want to change the world.

Our Upcoming Events

Conference, in-person (Bangalore)
Machine Learning Developers Summit (MLDS) 2023
19-20th Jan, 2023

Conference, in-person (Bangalore)
Rising 2023 | Women in Tech Conference
16-17th Mar, 2023

Conference, in-person (Bangalore)
Data Engineering Summit (DES) 2023
27-28th Apr, 2023

Conference, in-person (Bangalore)
MachineCon 2023
23rd Jun, 2023

Conference, in-person (Bangalore)
Cypher 2023
20-22nd Sep, 2023

3 Ways to Join our Community

Whatsapp group

Discover special offers, top stories, upcoming events, and more.

Discord Server

Stay Connected with a larger ecosystem of data science and ML Professionals

Subscribe to our newsletter

Get the latest updates from AIM