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Meet JioInteract, Reliance’s New AI-Based Brand Engagement Platform

Meet JioInteract, Reliance’s New AI-Based Brand Engagement Platform


Reliance Industries Limited announced the launch of Jiointeract on Thursday, in what the company is calling as the “world’s first artificial intelligence-based brand-engagement video platform.”

The official statement read, “The first of many services to be launched on this platform is the Live Video Call that features India’s favourite celebrities. To kick-start, Jio has on-boarded none other than Bollywood’s biggest star, Amitabh Bachchan, who will promote his upcoming comedy-drama film 102 Not Out in the most innovative way.”

The company added that as Jio’s base of over 186 million subscribers and another 150 million smartphone users was ready, JioInteract was to become the largest platform for movie-promotion and brand engagement. “Over the next few weeks, Jio will introduce services such as video call centres, video catalogue, and virtual showrooms to the forefront redefining customer experience,” said the statement.

JioInteract’s first service Live Video Call will allow all Jio and other smartphone subscribers to make a video call to Bachchan anytime during the day, starting 4 May 2018. Users can even ask questions related to his upcoming film, 102 Not Out and book their movie tickets in real-time through JioInteract’s ticketing partner BookMyShow.

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Such use of artificial intelligence is a first across the world and will reposition the way brands and customers think of engagement

“This unique and innovative service uses a powerful artificial intelligence based platform to listen to user questions and respond to them in the most appropriate way. In addition, the platform has a unique auto-learning feature that helps improve the answering accuracy,” RIL said in a statement.

Introducing VCBaaS or Video Call Bot as a Service

“Positioned as VCBaaS (video call bot as a service), JioInteract with its multimedia capabilities attempts to democratise AI and video call technologies in a simplified way for effective brand engagement. This technology has wide scale applications across B2C space. Using it, Jio is also tapping developer ecosystem to create innovative applications like virtual showrooms, product demonstrations, ordering cart for e-commerce, etc.”

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