Salesforce on Tuesday announced the launch of Salesforce ‘Starter’ for  Micro, Small and Medium Enterprise (MSME)businesses in India. 

Starter is an easy-to-use CRM that includes sales, service and email outreach tools in one suite, helping companies get started – so they have the tools to improve customer experiences, reduce costs, and drive revenue. 

“SMBs are the backbone of any economy and faster adoption of digital technologies has helped them remain resilient in the face of adversity.  It’s clear that effective use of technology can be a differentiator for SMBs, helping build relationships and establish a foundation for growth,” said Arun Parameswaran, MD – Sales & Distribution, Salesforce India. 

Starter will help businesses by offering simplified signup, guided onboarding, and a new checkout flow that makes it easier to bring more users into Salesforce, the company said. 

In addition, Starter includes built-in Einstein AI for Activity Capture to automatically help keep email and calendar info up-to-date. 

Companies can enable users to view and act on unified customer data across a suite of sales and service applications.

Earlier this month, Salesforce announced the launch of AI Cloud, a suite of products built for CRM in enterprises where they can boost their productivity through all the Salesforce AI applications. 

Salesforce also recently announced that it is expanding its Generative AI Fund, doubling the USD 250 million fund to USD 500 million as part of its continuing commitment to bolster the AI startup ecosystem and spark the development of responsible generative AI.  Salesforce Ventures has already invested in AI firms such as Hearth, You.com, Anthropic and Cohere.