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The Story Behind ‘Luru’, Namma Bengaluru’s Very Own Metaverse

Luru is a way to bring the physical and the digital identities of the city of Bengaluru together in one place
If you are a Bengalurean, you’ve certainly walked the vibrant Church Street with your tribe and stopped by an eatery for a quick grub. Now, you can do it in the metaverse.  At the Bangalore Tech Summit 2022, GMetriXR launched Luru – an immersive virtual rendition of the city of Bengaluru. Luru is modelled on the streets, hubs, hotspots that make the city truly unique. In this exclusive interaction with Analytics India Magazine, Utsav Mathur, founder and chief executive of GMetriXR discusses his vision for the metaverse and the idea behind creating Luru. https://www.youtube.com/watch?v=pfiWf1LvDYw AIM: Tell us about yourself and how you ended up creating a metaverse. Utsav: It has been an interesting journey. I started out as an architect, the brick-and-mortar kind, n
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Picture of Pritam Bordoloi
Pritam Bordoloi
I have a keen interest in creative writing and artificial intelligence. As a journalist, I deep dive into the world of technology and analyse how it’s restructuring business models and reshaping society.
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