AI’s Copyright Reckoning: Can India Balance Creators And Code?
From Hollywood studios to book publishers, copyright holders are pushing back against AI training.
- Published on July 25, 2022
- In Global Tech
TikTok’s Search Engine is becoming a threat for Google
TikTok’s ad revenue predicted to overtake YouTube by 2024.
- By Pritam Bordoloi
In 2021, Google held a global market share of 92.47 per cent in worldwide online search. However, TikTok’s rising popularity among younger audiences for search queries could pose a threat to Google Search.
In Fortune’s Brainstorm Tech conference, 2022, Senior Vice President–Google Prabhakar Raghavan revealed that, according to an internal study conducted by Google, nearly 40 per cent of young users between ages 18 and 24 in the US preferred to use ‘TikTok’ or ‘Instagram’ over ‘Google Maps’ or ‘Google Search’ when looking for a restaurant. In-depth results of the study are expected to be made public soon.
Why does Gen Z prefer Tiktok?
It is possible that younger audiences prefer platforms like ‘TikTok’ and ‘Instagram’ instead of ‘Google’ for search purposes due to their highly visual engagement. For instance, finding all one needs to know about a restaurant nearby in a 12-second clip is more appealing than reading multiple reviews or a 4-
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Pritam Bordoloi
I have a keen interest in creative writing and artificial intelligence. As a journalist, I deep dive into the world of technology and analyse how it’s restructuring business models and reshaping society.
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