One of the leading cloud communications platforms, Twilio, recently announced the launch of its one-of-a-kind growth automation platform: Twilio Engage. Twilio Engage is the newest pillar in Twilio’s Customer Engagement Platform (CEP).
Twilio Engage offers the world’s #1 Customer Data Platform (CDP) and allows marketers to use any combination of tools, data integrations, analytics, and messaging to deliver true one-to-one customer engagement at scale. Using Twilio Engage, B2C companies can now understand their customers, personalize the entire customer journey, and confidently harness the rapid digital transformations.
“We believe Twilio Engage is going to disrupt marketing and customer engagement. Until today, no single platform has made it possible to power personalized interactions across the entire customer journey. For years, marketers have been locked into one-size-fits-all marketing suites built for an entirely different era. Twilio Engage delivers true end-to-end customer engagement by giving businesses the best customer data, powerful messaging capabilities, and unlimited API extensibility. This is what it takes to deliver truly satisfying customer experiences and improve acquisition, conversion, and retention,” said Peter Reinhardt, CEO of Twilio Segment.
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Kathryn Murphy, GM of Twilio Engage, said, “In theory, existing marketing tools should empower brands to launch unique campaigns, but the truth is that they weren’t built to capture the billions of customer signals that exist today. Teams of data scientists can help interpret these signals, but that is complex and time-consuming – a costly ‘data tax’. Twilio Engage is simply a better way to build the best customer experiences and relationships”.
As a customer engagement platform, Twilio aims to enable and empower B2C brands to build the most meaningful customer engagement experiences at scale. With its comprehensive CEP, Twilio brings together globally trusted digital channels, data-driven personalization, and leading engagement tools such as Twilio Flex, Twilio Frontline, and now Twilio Engage. In addition to email and SMS, Twilio Engage offers over 400 integrations right out of the box, making it easy to deliver communications to the right person, across the right channels, at the right time. Twilio Engage is now in the pilot, with general availability expected in Q1 2022.