- Published on January 25, 2023
- In AI Features
UMANG: The Friendly Neighbourhood Super-app Breaking Barriers
Conversational AI served as a perfect fit to achieve this goal, and Senseforth.ai had the tech capabilities needed to drive this home.
Image by UMANG: The Friendly Neighbourhood Super-app Breaking Barriers
- By Poulomi Chatterjee
In 2017, the Government of India launched a mobile app, UMANG, or Unified Mobile Application for New-Age Governance, to bring central, state and local government services under a single platform. Developed in collaboration with the Ministry of Electronics and Information Technology (MeitY) and the National e-Governance Division (NeGD), the app was intended to drive mobile governance by offering a one-stop for services related to education, COVID-19 vaccinations, public transport, employment advice, passport applications and other utilities.
Main Objectives
However, building a platform for the general Indian population was more complex than initially assumed. To reach people on the grassroots level and across a country as diverse as India, the app would have to cross several language and technological barriers. The problem was two-fold: the app would have to have an interface simple enough for the general public to use while being accessible to a multilingual populace.
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Poulomi Chatterjee
Poulomi is a Technology Journalist with Analytics India Magazine. Her fascination with tech and eagerness to dive into new areas led her to the dynamic world of AI and data analytics.
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