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Using Tech To Survive In The Adapt Or Perish World Of Business

Madhurima Agarwal’s mantra is: Believe in yourself and be a catalyst for change.
Madhurima Agarwal
Madhurima Agarwal, Director of Engineering Programs at NetApp India, spoke about the fast changing dynamic of technology at The Rising 2021. Agarwal is also the Leader of NetApp Excellerator, a startup incubation program that targets B2B deep-tech startups.  "Kodak used to be integrated vertically. It owned the entire value chain. From basic research to the finishing of the project. However, in the digital world, the digital value chain could not be dominated in the same way. Other leaders like Compaq, HP, Adobe could quickly overtake Kodak. The shift to digital imaging implied that Kodak's success and its capital in terms of skills, technology and market position was destroyed. In 2012, Kodak filed for bankruptcy and quit the photography business altogether. The lesson is that
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Picture of Shraddha Goled
Shraddha Goled
I am a technology journalist with AIM. I write stories focused on the AI landscape in India and around the world with a special interest in analysing its long term impact on individuals and societies. Reach out to me at shraddha.goled@analyticsindiamag.com.
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