- Published on May 29, 2018
- In IT Services
What Is The Difference Between Virtual Reality, Augmented Reality And Mixed Reality?
- By Smita Sinha
A post shared by Molly Gambardella (@mollygeeart) on May 4, 2018 at 12:21pm PDT
Reality technologies which have been in the developmental phase for years, have now become mainstream products for marketers. Tech giants such as Microsoft, Apple and Facebook, among others, are betting big on mixed reality (MR), augmented reality (AR) and virtual reality (VR). Facebook CEO Mark Zuckerberg has reportedly been working hard to bring VR to billions of people. Microsoft is using mixed reality to combine virtual objects with the real world. Apple believes that in order to make AR mainstream, it needs to be integrated directly into iOS. Reportedly, Google and NBCUniversal have come together to enable VR experiences on YouTube-based shows.
According to investment bank Woodside Capital, AR-related
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Smita Sinha
I have over three-years of experience in editing, reporting. My career in journalism began with The Economic Times. When I am not busy, I read, I binge-watch web series.
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