Opinions

Experts Speak: Things Organizations Should Do With Analytics

Comments (2)
  1. Dr. Anirban Singha says:

    I am in agreement with Anurag, as most of the time we commit mistake of considering Analytics as stand-alone service, but Analytics in best in providing data driven insights for taking business decisions. The quality of data has to be absolutely most important; else based on the analysis of wrong data we will eventually end up with some statistical inferences, which is of no use in decision making.

  2. Ramki@digitalmarketinganalytics.net says:

    The purpose of analytics is not just generating data / reports. Mapping the data with business objective, that makes the difference. It is easy to pull data, but not insight.