- By Shraddha Goled
Internet memes are the defining cultural phenomenon of the century. What started as a fun way of communicating has taken a serious turn with even big corporations working memes into their marketing and advertising strategies. The movement has also created a niche job market for 'meme makers'.
MemeChat, one of the most popular homegrown social media networking apps, is entirely modelled around the 'meme culture’. The app has more than 750k+ monthly active users (2 million downloads) and over 6 million memes. MemeChat has also worked with top Indian OTT platforms like ALT Balaji, Hotstar, and Amazon Prime.
Analytics India Magazine caught up with Ujjawal K. Panchal, CTO, MemeChat to understand what goes into the making of a new age social networking app.
Excerpts:
AIM: What’s
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Shraddha Goled
I am a technology journalist with AIM. I write stories focused on the AI landscape in India and around the world with a special interest in analysing its long term impact on individuals and societies. Reach out to me at shraddha.goled@analyticsindiamag.com.
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