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Gupshup Boosts Workforce by 20% Amid Rising Demand for Conversational AI Solutions
Gupshup Boosts Workforce by 20% Amid Rising Demand for Conversational AI Solutions
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Gupshup Boosts Workforce by 20% Amid Rising Demand for Conversational AI Solutions

The demand for Gen AI-powered conversational experiences globally has seen the company double its team size in Brazil and ramp up hiring efforts in China, the GCC region, Indonesia, Malaysia and Turkey.

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Key takeaways

  • Gupshup increased workforce by 20%, reaching 1,400 employees to meet rising demand for conversational AI.
  • The company doubled team size in Brazil and expanded hiring in China, GCC, and Southeast Asia.
  • Achieved 40% year-over-year growth, driven by brands' demand for conversational marketing and support.
  • Focused on enhancing diversity, with 15% rise in women in senior leadership and 22% women hires.
  • Plans to further boost engineering and GTM teams in FY25 across India and international markets.
5 min

Gupshup is witnessing strong demand for its conversational AI solutions in India and international markets. To fuel this growth, the company undertook accelerated hiring in FY24, growing its workforce by 20% to 1400 people.

The hires will support Gupshup’s growth and expansion across India, Latin America, Middle East, SEA, Africa and Europe.

Additionally, the company made several senior-level hires across Marketing, GTM (go-to-market), Engineering, and Solutions. Already a profitable unicorn, Gupshup saw 40% YoY growth last year, driven by brands' escalating demand to engage customers through conversational advertising, marketing, and support on messaging channels.

"As we continue to expand our footprint globally, we are actively seeking top talent across engineering, product development, marketing, and customer support roles to drive this conversational revolution. Our people are our greatest asset, and we are committed to building a diverse and inclusive workforce that can unlock massive value for our customers through innovative conversational experiences," Madhuri Nandgaonkar, VP - HR, Gupshup said.

While India has been a primary market for Gupshup, geographies like Latin America, Middle East, APAC, Africa and Europe have emerged as key growth drivers for the company over the last 3 years.

The demand for Gen AI-powered conversational experiences globally has seen the company double its team size in Brazil and ramp up hiring efforts in China, the GCC region, Indonesia, Malaysia and Turkey.

In FY25, the company aims to boost its engineering and Go-To-Market (GTM) teams, followed by product development and customer support, across India and other geographies. 

According to the company, this year, the company also saw a 15% increase in women in senior leadership positions. The company hired 22% women employees and 33% women interns as part of their internship program.

Gupshup has doubled its customer base in several of the international markets and works with leading global brands including, L'Oréal, P&G, Grupo Carso, GoJek, Nestle, Petromin, and Netflix among others.

Earlier this year, Gupshup further expanded its product suite with the launch of Conversation Cloud - a comprehensive suite of SaaS tools aimed at revolutionizing business.

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