California-based tech startup Pyxis One closed $17M in Series B funding for its all-in-one codeless AI platform that aims to revolutionize marketing and consumer intelligence. Celesta Capital and Premji Invest co-led the round with participation from previous investors Chiratae Ventures, pi Ventures, and Exfinity Venture Partners.
With total funding of $24 million, the tech startup plans to use this round of capital for product development investments and expand to new markets.
“With AI’s agility and scalability, we bridge the gap between marketers and data scientists and enable them to make better decisions in the backdrop of accurate and dynamic consumer insights. The new funds will enable us to speed up product development, hire more AI experts and data scientists, and expand our sales and marketing to additional markets”, says Shubham Mishra, CEO of Pyxis One.
Pyxis One enables enterprises to scale accurate data-driven marketing. The startup’s codeless AI ecosystem comprises dozens of AI models deployed across different aspects such as targeting, optimization, creative recommendation, and consumer research, enabling a complete ecosystem that can help teams collaborate and leverage capabilities enabled by the adoption of AI.
“Pyxis One stands out by helping consumer-first enterprises adopt AI for their marketing and business growth without having to disrupt the business at all”, said Atul Gupta, Partner at Premji Invest.
Sriram Viswanathan, Founding Managing Partner at Celesta Capital, further added saying, “Modern businesses are looking to use advanced elements of artificial intelligence and machine learning to deliver targeted and effective marketing; Pyxis One’s platform delivers on this promise, and we are delighted to back this team to realize this potential.”
The company is looking to add over 200 AI models to the AI infrastructure over the next two years. These AI models are trained with billions of cross-industry data points that brands from every industry can utilize. The platform also future-proofs AI structure and deployment to inherit new models and customize them without any rework.
Pyxis’ proprietary AI models deployed across a robust ecosystem of its products – Pyxis Insights, Pyxis CoCreate, Pyxis Performance, and Pyxis Social, enables CMI professionals, creative professionals, and marketers to collaborate seamlessly to scale marketing against the backdrop of rich consumer and market insights.
