MakeMyTrip has revealed early insights from Myra, its generative AI-powered trip planning assistant, showing that Indian travellers are increasingly using voice to search for travel in their native languages.
The company analysed data from over 20 lakh voice conversations on Myra and found that voice-based travel queries are becoming more expressive and contextual compared to traditional text searches.
According to the company, most text-based travel searches still remain short and keyword-driven, usually containing three to four words such as “Goa hotels cheap” or “Delhi Mumbai flights.” Voice searches, however, tend to be much longer and more descriptive. Nearly 23% of voice queries exceed 11 words compared to just 7% for text searches.
These spoken queries often include multiple details in a single interaction, such as destination proximity, amenities, travel dates, and budget. For instance, users might say “Show me affordable hotels in North Goa near the beach with a pool” or “2 adults and one kid, 3 nights from 14 January, budget under Rs 15,000 per night.”
Voice queries are also significantly more common for date-specific searches, which are about 3.3 times higher on voice than text, as users naturally voice out travel dates, such as saying “next Friday to Sunday,” instead of typing compressed formats.
Similarly, informational queries, where travellers ask about visas, documentation, or travel procedures, are 2.7 times higher on voice than on text.
Another key trend highlighted in the data is the diversity of languages used in voice interactions. While English dominates typed searches, voice queries show significantly higher usage of regional languages such as Malayalam, Tamil, Telugu, Hindi, Bengali, Kannada, and Marathi.
For example, Malayalam voice searches out number text queries by a 46x, while the ratios are 36x for Tamil and 32x for Telugu.
“What we are beginning to see through Myra is encouraging. Voice is starting to give a new set of users, those who are most comfortable in their own language, a more natural way to search and plan travel,” said Rajesh Magow, Co-founder and Group CEO, MakeMyTrip, in a statement.
He added that for someone in Kochi or Coimbatore who thinks in Malayalam or Tamil, being able to simply speak their requirements, rather than type them in English, changes the experience meaningfully.
Myra currently handles more than 50,000 conversations daily, with over 45% of queries coming from tier-2 and smaller cities.
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