- Published on September 27, 2023
- In AI Features
AI Trust Grows When Hidden
While companies are heavily criticised for being secretive the approach is working in their favour
- By Tasmia Ansari
“People May Be More Trusting of AI When They Can't See How It Works,” read one of the articles in the latest edition of Harvard Business Review, which showed how not knowing the workings of a model, helped people trust the process more.
A similar pattern can be observed among the tech industry leaders. Apple, one of the image-conscious companies of the Silicon Valley lot has also made sure to keep a tight-lip about their AI/ML doings. The same goes for OpenAI, which is trying really hard to hide its technology, and yet struggling to woo enterprise customers.
During this year's WWDC, CEO Tim Cook conspicuously refrained from using 'AI,' opting for the more subdued 'machine learning.' The iPhone maker’s aversion to using ‘AI’ as a label is far from new, as the company has
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Tasmia Ansari
Tasmia is a tech journalist at AIM, looking to bring a fresh perspective to emerging technologies and trends in data science, analytics, and artificial intelligence.
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