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AI Upsets News Publishers for Good 

Microsoft’s “insights from AI” feature on MSN triggers publishers and readers
Publishers, both established and emerging, have experienced a turbulent few months with AI. There's a clear love-hate relationship, whether it's using AI or writing about it—it hurts.  This concern was solidified this past week, as Microsoft’s news aggregation service MSN uploaded an AI-generated poll speculating on the cause of an Australian athlete’s death, besides a news piece by the Guardian. Obviously, this new development was not taken well by the publisher, and Microsoft was accused of damaging its “journalistic reputation.” The readers too weren’t ready for it  – the “insights from AI’ turned the sensitive post into a engaging poll (see below). “This has to be the most pathetic, disgusting poll I’ve ever seen. The author should be ashamed,” read
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Picture of Shyam Nandan Upadhyay
Shyam Nandan Upadhyay
Shyam is a tech journalist with expertise in policy and politics, and exhibits a fervent interest in scrutinising the convergence of AI and analytics in society. In his leisure time, he indulges in anime binges and mountain hikes.
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