In an interesting development around the use of artificial intelligence and machine learning in the telecom sector, Bharti Airtel, one of the biggest global telecommunications services company has partnered with Amdocs, software solutions provider. It has created an innovation foundry to bring new services to Airtel’s customers in India.
With this partnership that includes a long term contract, Airtel intends to bring cutting edge technology such as artificial intelligence based services to its customers in India. Amdoc plans to deploy machine learning and advanced AI based technologies across Airtel’s business, by leveraging its innovation centers, delivery expertise and startup ecosystem.
How will the collaboration help?
Amdocs plans to leverage its innovation centres, delivery expertise and its ecosystem of startups to deploy machine learning and advanced artificial intelligence based technologies across multiple lines of Airtel’s business to self heal operational issues. Enabling a seamless customer experience, the collaboration also intends to introduce smartbots into digital channels and activating new services.
Gopal Vittal, MD and CEO (India and South Asia), Bharti Airtel India, was quoted as saying that with Amdoc’s sharp focus on telecoms and their capability of bringing cutting edge innovation, Airtel is all set to witness digital transformation and help in delivering a world class experience to their customers.
“This program is at the epicenter of two innovation waves: India’s fast growing and dynamic market and the communications industry’s amazing pace of change. Airtel India is a pioneer and innovator, and our partnership will be an innovation engine to the industry and drive our joint success,” said Eli Gelman, President and Chief Executive Officer, Amdocs.
Amdocs has been providing its services to country’s leading service providers and with this partnership it sees it to be an innovation engine to the industry and drive joint success.
It was only recently that Airtel has rolled out “Project Next”- its digital innovation programme, aimed at transforming customer experience across its services and touch points. It complements Airtel’s massive investments in building a future ready network under “Project Leap”. Airtel is looking out to launch several exciting innovations to enhance interactivity of Airtel customer experience.
The telecom major had earlier deployed Amdocs services for billing.
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Srishti currently works as Associate Editor at Analytics India Magazine. When not covering the analytics news, editing and writing articles, she could be found reading or capturing thoughts into pictures.