21st-may-banner design

Broadcom Tries to Simplify VMware Portfolio and Licensing

Broadcom CEO Tan Hock said focusing on upselling VMware's top 2,000 customers has driven double-digit revenue for VMware Cloud Foundation.

Share

Illustration by Analytics India Magazine

Listen to this story

Broadcom announced major updates to its VMware software portfolio and partner program, aiming to enable faster innovation, increased customer value, and improved profitability for partners. The changes include transitioning to subscription licensing, portfolio simplification, and ecosystem standardisation.

The VMware portfolio has been streamlined from over 160 products to focus on two key offerings: VMware Cloud Foundation, a hybrid cloud solution for enterprises, and VMware vSphere Foundation, a workload platform for mid-sized to smaller customers. The new licensing model is subscription-based, with the end of perpetual licenses and credits.

“We are all anchored by one clear and consistent focus amidst these changes: How do we deliver on our commitment to create more value, better results, and faster innovation for our customers?” said Sylvain Cazard, President of Asia Pacific at Broadcom.

Broadcom also announced innovation updates for VMware Cloud Foundation, including a new release supporting VMware Private AI Foundation with NVIDIA, automation capabilities for data services, load balancing, and private AI, integrated network operations, and unified ransomware and disaster recovery.

The Broadcom Advantage Partner Program has been relaunched to build stronger relationships with strategic partners. VMware Cloud Service Provider (VCSP) partners will help deliver VMware Cloud Foundation as a managed private and hybrid cloud service to a broad set of customers.

Tan Hock Eng, President and CEO of Broadcom, said the company’s focus on upselling VMware’s top 2,000 customers has proven “very successful” in driving double-digit revenue gains for VMware Cloud Foundation.

The business model and portfolio simplification is part of Broadcom’s strategy to promote adoption of VMware Cloud Foundation as the leading subscription-based private cloud solution. While disruptive, the changes were deemed necessary to transform VMware’s business for faster innovation and value delivery.

Share
Picture of Shyam Nandan Upadhyay

Shyam Nandan Upadhyay

Shyam is a tech journalist with expertise in policy and politics, and exhibits a fervent interest in scrutinising the convergence of AI and analytics in society. In his leisure time, he indulges in anime binges and mountain hikes.
Related Posts

CORPORATE TRAINING PROGRAMS ON GENERATIVE AI

Generative AI Skilling for Enterprises

Our customized corporate training program on Generative AI provides a unique opportunity to empower, retain, and advance your talent.

Upcoming Large format Conference

May 30 and 31, 2024 | 📍 Bangalore, India

Download the easiest way to
stay informed

Subscribe to The Belamy: Our Weekly Newsletter

Biggest AI stories, delivered to your inbox every week.

AI Forum for India

Our Discord Community for AI Ecosystem, In collaboration with NVIDIA. 

Flagship Events

Rising 2024 | DE&I in Tech Summit

April 4 and 5, 2024 | 📍 Hilton Convention Center, Manyata Tech Park, Bangalore

MachineCon GCC Summit 2024

June 28 2024 | 📍Bangalore, India

MachineCon USA 2024

26 July 2024 | 583 Park Avenue, New York

Cypher India 2024

September 25-27, 2024 | 📍Bangalore, India

Cypher USA 2024

Nov 21-22 2024 | 📍Santa Clara Convention Center, California, USA

Data Engineering Summit 2024

May 30 and 31, 2024 | 📍 Bangalore, India

Subscribe to Our Newsletter

The Belamy, our weekly Newsletter is a rage. Just enter your email below.