- Published on August 25, 2022
- In AI Features
How Predictive Analytics is used to Win Elections
The use of predictive analytics in election campaigns is increasing by the day. Due to the huge SBD available to political parties, data is now easier to access than ever before
- By Lokesh Choudhary
The 2019 Lok Sabha election was a game-changer for the BJP. The Saffron party received 37.36% of the total vote share – the highest first-ever for a political party since 1989. In 2014 too, BJP had swept 31% of the vote share. What lies behind this winning streak? A mix of the ‘Modi wave’, political strategising, big money and Big Data.
Former US President Barack Obama was the first to use data analytics on a massive scale in his election campaign. He used a computer program called Project Narwhal, which had features like rapid iteration, minimal barriers between developers and operations staff, heavy use of cloud technology, and constant testing. With the help of such tools, he could interact with his voter base on Reddit, place ad campaigns on unconventional media and gauge the
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Lokesh Choudhary
Tech-savvy storyteller with a knack for uncovering AI's hidden gems and dodging its potential pitfalls. 'Navigating the world of tech', one story at a time.
You can reach me at: lokesh.choudhary@analyticsindiamag.com.
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