Wipro Limited has announced the appointment of Badrinath Srinivasan as the Managing Director for Southeast Asia. Earlier, he was the Asia leader for the Financial Services and Insurance verticals at Infosys.
He will focus on Wipro’s vision for revenue expansion, business growth, client & influencer relationships, talent development and brand building. Srinivasan will also strengthen the key markets of Southeast Asia focusing on large deals and strategic transformational engagements.
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Over his nearly 20-year tenure with Infosys, Srinivasan held multiple leadership positions in sales and consulting across the USA, Europe, and Asia-Pacific markets, and partnered with customers across industry verticals steering their digital transformation agendas. He led strategic initiatives in Asia including driving mergers and acquisitions, creating joint ventures, and establishing strategic partner ecosystems.
“It is a privilege to join Wipro, an organization that I truly admire for its culture and values. Southeast Asia is seeing significant technology modernization and I am delighted to have the opportunity to work with an outstanding team and our ecosystem of partners as we continue to deliver value for our customers. I look forward to contributing to Wipro’s regional expansion as we amplify investments in building local capabilities,” said Badrinath Srinivasan.
He holds an engineering degree in Electronics & Communications and is an MBA from IIM, Lucknow. He is based in Singapore and will report to NS Bala, CEO, APMEA.
“Southeast Asia has been a strategic focus region for Wipro over the years and, even more so now, with the region’s growing demand for comprehensive digital transformation solutions, agility and scale, specialized technology requirements and innovation. I’m excited to welcome Badri to lead our Southeast Asia business, and confident that his leadership and deep understanding of the market will help clients succeed and drive our growth ambition in this region,” said NS Bala, CEO, APMEA, Wipro Limited.
Southeast Asia is one of the six focus regions that comprise Wipro’s APMEA (Asia Pacific, Middle East, India and Africa) Strategic Market Unit. Wipro has had a presence in Southeast Asia for over a decade, having partnered with leading public and private sector enterprises across multiple industry verticals in their business transformation and digital journeys. Wipro also has a presence in the region through its acquired entities – Capco, Designit, and Topcoder.